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Client
ArcelorMittal
Agency
Thoburns

Project
Annual Review Website (Route B)
Role
Art Direction, Design UX & UI

2014 Link annualreview.arcelormittal.com
2013 Link
annualreview.arcelormittal.com

This design has set the template for all present and future ArcelorMittal Annual Reviews online. It has has taken the brand to a more contemporary visual and interactive level. The initial 2013 version focused on the Board of Directors at ArcelorMittal using close up soft focus footage of each members answering key questions about the challenges and achievements that the company has faced over the past year.

The recent 2014 version (see link above) focuses more on the varied market sectors, manufacturing processes and the people who are the true strength of the company.

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© 2017 Michael Selvadurai. All Rights Reserved.




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