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Client
TMZ
Agency Fresh Media Group (FMG)

Project
Smartphone & Mobile Website
Role
Art Direction, Design UX & UI

TMZ.com was ranked as the second most popular Entertainment News property in the USA. TMZ’s digital strategy focuses on the instant access that modern 24 hour news media can offer particularly through mobile devices. The focus of the TMZ Smartphone App and Mobile website was to enhance the existing video functionality and to increase advertising revenue by building in more ad space. This included more prevalent banner ads, brand take overs and instant win competitions.

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