So, about me then…

Hello and thank you for taking the time to view my portfolio. I have been based in Bristol since 2019 and have over 15 years experience in the design business. I have previously worked with Digital, Brand and Advertising agencies across industry sectors from Automotive, Manufacturing, Retail, Luxury & Fashion to Healthcare and Financial Services in the London, Helsinki and New York.

Although my work is primarily digital, I began my career as a print designer before transitioning to all things pixelated. This means I understand how to apply the brand message across digital experiences, integrated communications and immersive environments to create a more holistic brand experience.

Over time I have become more interested in the relationship between digital/physical interaction and to explore the ‘experience’ of design that allows more effective communication and considers the changing nature of how society interacts.

Areas of expertise:
• Creative/Design Direction, Art Direction, Design
• Online Brand activation and Brand Communications
• User Interface (UI), Digital Products and Interactive Touchscreens
• Experiential/Interactive Environments.

Skills and personal qualities:
• Understanding how to use soft skills to improve the client and team relationship
• Creating effective communication(s) by understanding how to interpret a brief
• Excellent leadership, organisation and analytical skills
• Believes in creating a collaborative environment where people feel invested in their work.

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Awards:
PM Society Award (Silver) 2016
GSK Interactive Experience, ERS London.
Hive Health Group, London, UK.

PM Society Award (Bronze) 2015
Novartis Interactive Media Wall, EASD Vienna.
Inventiv Health, London, UK.

Webby Award (Winner) 2001
Iguana Studios Corporate website.
Iguana Studios, New York, USA.

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Exhibitions:
London College of Communication, December 2018
MA Interaction Design Communication 17/18
Enhanced Reverence

ARS Electronica, Linz, Austria, September 2018
Neotribes Interactive Audio Experience

V&A Museum, London, UK, January 2018
The Secret (Friday Lates theme)

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Publications (read at researchgate.net):
The Narrative Environment of Faith through the Feminist Design lens
(Critical Report) November 2018

Neotribes: Physical Computing & Design Prototyping
(Critical Report) June 2018

Neotribes: Speculative Futures
(Essay) June 2018

The Affordance of Plastic Packaging Accessibility for the Elderly
(Essay) January 2018

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For more information please contact me:

Mobile:      +44 (0) 7951 771995
Email:        selvadurai@mac.com
LinkedIn: linkedin.com/in/michaelselvaduari

Some of the clients I have worked for:

Some of the agencies I have worked with: