Client: GlaxoSmithKline – Toctino®
Agency Hive + Ebee
Project: Patient Journey - iPad eDetail
Role: Digital Art Director
Background:
This e-Detail takes HCP’s through patient the journey to consider new treatment options for hand eczema including the prescribing Toctino® earlier, for longer periods and to repeat treatment cycles until the symptoms have receded.
The design uses the Toctino® brand image of the sky in a hand shape made from the silhouettes of tree branches to emphasise the clear and fresh feel of skin in contrast to the rough abrasive nature of hand eczema. For the UI design I used various methods of illustrating complex data clearly so as to convey important information in an engaging and interactive way.
Outcome:
The e-Detail proved to be very successful in taking HCP's through the patient journey. The feedback from HCP's instilled a fresh approach to treatment options and methodologies that had previously not been given full consideration. The design of the eDetail was also commended for the use of data visualisation and interactive points of interest.
*Metrics not available.
