Client: BP
Agency KBW / AndArchitects
Project: Immersive Environment
Role: Concept Design / Ideation
Brand Activation:
The focus of this project was to create an immersive experience inside the BP Pavilion that was within the Olympic Park. The centrepiece of this brand activation was a 360-degree narrative immersion (see slideshow above) to experience present and future transport solutions, energy products and to pointing the way to a lower carbon future.
‘AndArchitects’ were the lead architectural designers in collaboration with KBW.
Outcome:
With over 180,000 spectators and BP business guests enjoyed the showcase which was a good return on investment. The experience succeeded in engaging with public and business audiences and helped to elevate the BP brand in the sphere of green energy solutions.
