SERVICES

Senior Designer

Client: Linde MH (UK) Ltd.
Agency: KBW
Project: IMHX The Logistics Solution Show | NEC, Birmingham
Role: Exhibition Design

The Brand:
Linde Material Handling (Linde MH) is a German company that specializes in manufacturing and supplying forklifts, warehouse equipment, and intralogistics solutions. They provide a wide range of electric, diesel, and LPG-powered forklifts, as well as automated guided vehicles (AGVs), warehouse trucks and fleet management systems.

Linde MH is known for its ergonomic designs (styled by Porche), energy efficiency and innovative technology in material handling. They serve industries like logistics, manufacturing, retail and warehousing. The company is a part of the KION Group, one of the world's largest providers of industrial trucks and supply chain solutions.

Overview view of the stand and branding.

Brand Experience:
The International Materials Handling Exhibition (IMHX) is the UK’s premier event showcasing thousands of products and services from all sectors of the logistics, materials handling and storage industries. IMHX was a resounding success, with over 340 exhibitors and 24,491 visitors, it is the undisputed leader in logistics events.

The concept of the stand was based on Linde's new business strategy titled 'StreamLinde Your Business'. The stand had an array of Linde manufactured vehicles to view and discuss with the Linde engineering and accounts teams. The audience were treated to regular dance performances on the theme of 'chain reaction' as a metaphor for the positive integration of the Linde strategy in customer's business models.