Brand Experience:
The International Materials Handling Exhibition (IMHX) is the UK’s premier event showcasing thousands of products and services from all sectors of the logistics, materials handling and storage industries. IMHX was a resounding success, with over 340 exhibitors and 24,491 visitors, it is the undisputed leader in logistics events.
The concept of the stand was based on Linde's new business strategy titled 'StreamLinde Your Business'. The stand had an array of Linde manufactured vehicles to view and discuss with the Linde engineering and accounts teams. The audience were treated to regular dance performances on the theme of 'chain reaction' as a metaphor for the positive integration of the Linde strategy in customer's business models.