Client: GlaxoSmithKline - Relvar®
Agency Hive
Project: Patient Journey - Interactive Touchscreen
Role: Digital Art Director
Background:
Relvar Ellipta is indicated for the symptomatic treatment of adults with COPD with a FEV1<70% predicted normal (post-bronchodilator) with an exacerbation history despite regular bronchodilator therapy.
This project is an interactive touchscreen that takes Health Care Professionals through the patient journey. It is used at medical congresses to help HCP’s engage more with their patients journey by highlighting how their condition can affect their daily lives and decision making. The GSK product, Relvar, does not have a ‘brand’ so the design uses brand packaging colours whilst maintaining an easy to us UI interface based on the UX that was created in-house.
Overview of the screen interactions and the type of display screen stand used.
Outcome:
The interactive experience was given very favourable feedback by HCP's who appreciated being able to have an overview of complex data in a much more accessible way. This work has helped to set the standard for all future Relvar brand interactive pieces in the future.
*Metrics not available.
