SERVICES

Creative Direction / Art Direction
UX & UI Design

Client: J.P. Morgan Private Bank
Project: Brand Management and online activation across channels
Agency: LEAP (Loveurope and Partners)
Role: Design Director

Background:
LEAP has a long relationship with J.P. Morgan who wanted to set up an in-house design studio to manage all the Private Banking brand needs. I was given the opportunity to lead this new design team and to unify the online and offline marketing materials across the EMEA, LATAM and APAC regions.

The work samples shown below and in the slideshow give an overview of the brand and the type of work that was produced by the in-house design studio.

Report Website:
’Top Female-Powered UK Businesses’. To activate and promote a 72 page white paper in a way that is enticing, engaging, and easier to digest rather than having to read the report in its entirety. Included are the various stages of the Social Media campaign.

Beauhurst Top 200 Female-Powered UK Businesses Report 2023 website
Beauhurst Top 200 Female-Powered UK Businesses Report 2023 website

Outcome:
The website was successful in bringing more awareness and meaningful discussion to the subject of how women are treated in society from access to education and professional standards within the business community. It's a project that I am particularly proud of.

My work for the J.P. Mrogan Private Bank also helped to unify the brand communication channels so that it spoke with a strong brand voice across the EMEA, APAC and LATAM regions.