Client: Agent Provocateur
Agency Maido
Project: E-commerce website
Role: Senior Designer
Background:
The Agent Provocateur brand has been described as one of the ‘sexiest’ in the world by Vogue Magazine.
The task was to translate ‘sexiness’ into a practical form on e-commerce for mobile devices; all whilst maintaining the brand values and appeal. The customer journeys was tested at various point of development to improve not just the e-commerce usability but also the over all experience of the brand itself.
Homepage with a carousel of images showcasing the latest product line.
Outcome:
The website successfully made the online retail experience easier and more efficient with the added 'wow' factor, whilst elevating brand values and perception of the brand from a customer experience perspective.
*Metrics not available.
