Agency: éstudio
Project: Mixed Reality / VR fashion show
Role: Creative Director

Background:
This event is highlighted as one of the world's first mixed reality fashion shows, blending physical and digital elements to offer an innovative viewing experience.

Using Microsoft Hololens during London Fashion Week, we showed off a new fashion collection in one of the world’s first mixed reality fashion shows. This was partnered with the Fashion Innovation Agency and DoubleMe to bring this Spring/Summer 2017 collection to augmented reality.