Client: Fanatics group
Project: AnimeCon Event Website
Role: Creative Director
Design, Dev & Video: Dan Adams, Jay Lewis, Alice Palmer-Brown and Colin Moody
Live link: www.animeconuk.com
Background:
AnimeCon one of the largest international Anime and Manga Expos in the world, alongside ComicCon and MegaCon. It is a showcase of the best of Asian pop culture, now in the UK’s two biggest cities, London and Birmingham. The festival bring together fan communities of artists, anime fanatics, cosplayers, K-pop and J-pop for two days of unique exhibits, amazing shopping, parties, exclusive screenings, extensive panels and appearances by some of the world’s biggest creators.
Birmingham show promo video. All video content by Colin Moody.
Design:
The design of the website is something that has evolved gradually over time to give a fun, playful and outlandish feel. The website provides information about the event(s) including guest appearances, events, how get involved, travel and ticketing information.
The main opportunity to tap into the culture of AnimeCon was to create video content on-site with professional cosplay performers (see Birmingham promo video above) and during the events at London and Birmingham.
Brand imagery and logotype lock-up
Outcome:
The website is the main provider of ticketing sales and has aided the guidance and event management of attendees and exhibitors. The design was well received and upholds the fun nature of the AnimeCon event and helps to maintain it as one of the largest Animation festivals in the world.
*Metrics not available.
