Client: TD Synnex / Maverick
Project: Lorem ipsum dolor sit amet
Role: Creative Director
Design: Dan Adams and Dave Manning
Background:
ISE 2024 (Integrated Systems Europe) takes place annually in the Fira de Barcelona Gran Via venue and this year attracted 73,891 unique verified attendees from 162 countries. It is one of the largest technology trade shows in the world and specialises in the audiovisual and systems integration exhibition sectors. It features conferences, events and interactive experiences.
The highlight reel below showcases the event experience with detailed views of the stand design, stand graphics, motion graphics/animation screen content and branded marketing materials.
Design:
As the annul event takes place in January, the design of the exhibition stand is based on the idea of it being a Ski lodge; ironically with staff dressed in Hawaiian shirts. This was done to make the stand contrast against all the other Tech brands and to get delegates using tounge-in-cheek humour.
The interior wall graphics, additional printed marketing material and the animated screen content follow through on this theme.
The Ski lodge feel for points of information, break out areas and the all important bar.
Outcome:
The stand has always been a success as it has a fun, feel good factor and has become an expected part of the ISE conference every year that delegates and other brand teams expect to see.
